Guide to the World of Beauty and Spa Trade Fair

The World of Beauty and Spa is an International trade fair held annually in Prague Exhibition Grounds, Czech to showcase every aspect of beauty and spa. The trade fair is held twice a year, once in spring and again in autumn and it gives international exhibitors a platform to promote their products to a gobal busienss place.

The trade fair attracts at least 300 exhibitors and draws about 20,000 visitors per trade fair, most of whom are experts in the different beauty industry sectors. Such visitors attend the exhibition to gain more knowledge about the industry or even get an insight into the latest developments in the beauty industry. A smaller percentage of visitors is drawn from fashion perceptive Britons out to gain knowledge on the latest hairstyles and cosmetics in the beauty industry.

The Beauty Expo Company, which organises the trade fair, has an award scheme that awards the best performers in different categories. The Spring award scheme includes the Nail Art award, where exhibitors parade original, creative nail art designs for the competition.  Other awards are given out for the most creative team and there is also one for the exhibitor with the best Foto makeup. The spring award schemes also include the stamping nail art category and the nail art manicure category.

During the trade fair, both modern and traditional cosmetics are exhibited. It is the one platform where a visitor can learn about innovations in the beauty industry such as permanent makeup, body care techniques, skin treatment, hair cosmetics and body tattoos among others.

Exhibitors on the healthy lifestyle category show visitors the principles of herbal and scientific treatments and other disciplines like acupuncture, aromatherapy and acupressure. Among the exhibitors are those beauticians who focus on exotic massages from different parts of the world.  The annual World Beauty Spa exhibition normally takes place in March of every year. Prague is served by many international airlines including British airways, Swiss air, Royal Dutch Airlines, air France, and Emirates airlines among others and there are always flights available. Transport to and from the venue will also not be a problem in the city. Visitors can find accommodation in the city in hotels, hostels, bed and breakfasts, or even in apartment rentals which can be booked online or on location.

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