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The International Spa Exhibition: A Visitors Guide - Part 2

The organisers will use the media to good effect to publicise the show and draw attention to the fascinating field of spa and beauty treatments. A marketing and PR campaign costing over £1 million will be launched with a national advertising campaign across a variety of media, with a purpose of creating excitement and interest in the event.

An interesting feature of the exhibition will be that there will a private preview for UK incentive and corporate purchases on Friday, March 20, 2009, giving Spa Exhibitionsexhibitors an opportunity to focus on business to business sales. Visitors to the preview can compare the range of products available in the industry.

The product segments offered at the International Spa Show include Destination Spa, Day Spa, Hotel/Resort Spa, Medi Spa, Thermal and Mineral Spring Spa, Cruise Ship Spa, Club Spa, Spa Treatments and Products, Beauty Treatments and Products, and Nutrition and Wellness Products. There will also be an International Spa Champagne Lounge and a World of Wellness Theatre which are expected to attract visitors in large numbers.

Read Part 1 of the International Spa Exhibition guide.

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